Project

YOUPA — European Youth Participation: More Than a Catchword

For the YOUPA project, we created a unified visual identity applied across all promotional and informational materials, including posters, badges, participant profiles, brochures, and policy documents. Funded by the EU and supported by regional youth organizations, YOUPA strengthens the capacities of young activists to engage in national youth policy processes.

Client:

Western Balkans Institute

Tasks:

Branding, Creative Direction, Graphic Design, Visual Identity and Conference Material Design

Team:

D&AD: Goran Pandža Design: Irena Malić, Sonja Kovačević ACC: Filip Marić

Year:

2014

Our task was to create visual identity for the project and to implement the identity on various promotional material such as poster, nametag, lanyards, badges etc. and various informational print materials: book of profiles (of the participants), info brochure/reader, syllabus and policy brief. The project is funded by the EU through the Youth in Action programme and implemented by WEBIN YOUTH from Belgrade, Center for Civic Education from Podgorica and National Youth Councils of Serbia, Croatia, Slovenia and Macedonia. The training is supported by Serbian Ministry of Youth and Sports. The objective of the project is to increase capacities and knowledge of National Youth Councils from EU member and candidate countries to participate in policy-making i.e. National Youth Report drafting process. Participants of the training are 48 youth activists from Slovenia, Croatia, Montenegro, Serbia and FYROM who will take active role in contributing to 2015 National Youth Report drafting process in their countries.

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