Project

Western Balkans Institute – Visual Identity & Website

We created the visual identity and logotype for the Western Balkans Institute (WEBIN), designing a flexible brand system applied across print and digital materials. The website was developed to provide easy access to news and updates for donors, partners, and stakeholders, supporting WEBIN’s mission to foster regional cooperation, social and economic policy development, and citizen engagement.

Client:

Western Balkans Institute

Tasks:

Branding, Creative Direction, Graphic Design, Logo Design, Website Design and Development

Team:

AD&D: Goran Pandža Design: Sonja Kovačević ACC: FIlip Marić Web Development: Andreja Sokolović

Year:

2013

We created visual identity and logotype for Civil Society Organization called Western Balkans Institute. Specific elements of the logotype are being used as brand device in the stationary, promotional and advertising materials.

Colors were chosen in the consultation with the client. Website was designed to fulfill the need for the constant updating the news part and to be easily accessible for the donators and partners.

WEBIN is a regional organization fostering a greater degree of cooperation in the region and in relation to sectoral policies of interest and European integration issues.

WEBIN works in the field of social and economic policies focusing on education, employment, public health and social inclusion while promoting gender equality and good governance. WEBIN activities are oriented toward: the citizens of the Western Balkans countries for the purposes of enhancing their education, awareness, and participation in decision-making processes; national, regional, and local authorities, and other institutions for providing professional support; EU institutions for consultation and information dissemination;

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