Project

Apatinska Brewery - Corporate Slogan & Advertising

We created a corporate slogan for Apatinska Brewery that captures the company’s heritage, passion, and quality in just three words. The slogan communicates tradition, market leadership, responsible practices and a strong connection with consumers.

Client:

Apatinska Brewery

Tasks:

Copywriting, Creative Direction, Graphic Design - Corporate Slogan and Ad

Team:

AD&D: Goran Pandža Design: Sonja Kovačević ACC: Filip Marić Copywriting: Filip Marić Photography*: Tatjana Krstevski * Disclaimer: Historical pictures are taken from the archives of the brewery and belong to the Apatinska pivara.

Year:

2012

The corporate slogan was designed to communicate the company’s size, over 250-year history, market leadership, responsible approach to customers and nature, passion for beer production, and strong consumer connection. Keywords guiding the concept included History, Tradition, Experience, Quality, Responsibility, Inspiration, Passion, and Challenge.

The chosen slogan:
SERBIAN: Tradicija. Strast. Kvalitet.
ENGLISH TRANSLATION (not used): Tradition. Passion. Quality.

The three-word slogan concisely expresses the company’s essence with a fact, an epithet and a statement.

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