Project

Knowledge Tree - Vocational Pre-School Education Harmonization

The Knowledge Tree project aims to harmonize vocational pre-school teaching curricula across four colleges in Serbia. We developed a logotype reflecting the project’s core elements—people, interaction, and structured systems—supporting objectives such as curriculum alignment, teacher training, and methodology improvement.

Client:

EU Tempus Project

Tasks:

Art Direction, Creative Direction, Branding

Team:

AD&D: Goran Pandža Design: Sonja Kovačević, Olga Jorgačević ACC: Filip Marić

Year:

2014

Inspiration for creating this logotype was driven from the knowledge tree which isa term that is being widely used these days.

During the process of identity creation we have designed the logotype that has various important elements of the project - people/pupils, harmonization process, letters a and t (both visually recognizable), interaction between the stakeholders, system organization and functionality etc.
This project will harmonize the vocational pre-school teaching studies in 4 vocational colleges in the Republic of Serbia. Specific objectives of this project refer to: a) harmonizing curricula through identifying the role model curricula and developing curricula harmonization plans; b) implementing the harmonized curricula through accreditation and enrollment of students; c) improving transversal skills of teachers through training of trainers (ToT sessions) and local spill-over training sessions; d) improving teaching methodology and entrepreneurial competences of teachers through identifying learning outcomes and methods;

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