NIS is one of the biggest vertically integrated oil companies in South East Europe. Its business activities include oil and natural gas explorations, production and refining, as well as the sale of a wide range of oil products. Core company values ​​state: be a dynamic and modern company, with the energy that drives the better.

As one of the largest and most important companies in the country, it should radiate strength and stability, to present itself as an integral, inseparable part of the society and the Serbian economy.
Font that is written in the company name in the logo confirms it. Keeping all this in mind, we must not forget the tradition that NIS as a company, espacially a multinational one (Russian GazpromNeft is major shareholder), has.

Based on what the company's brand strategy emphasizes and predetermines, our vision of presenting the company would have three main directions / routes. Each route has different inspiration such as shapes used in Russian constuctivism, Illustrated metaphors and Bright and powerfull images.

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