Project

Let's make it happen! Business Plan

IKEA takes the visual presentation of its business plans seriously. We translated strategies into engaging, brand-aligned visuals, using elements from new IKEA collections to create presentations that are both clear and creatively strong.

Client:

IKEA

Tasks:

Art Direction, Graphic Design, Illustration

Team:

AD&D: Goran Pandža ACC: Filip Marić

Year:

2017

Every company has business plans but not every company takes the visual presentation of its plans as seriously as IKEA. We were delighted to be part of that process since the idea was to be creatively strong and visually consistent and that is always a challenge especially when the project is somewhat rigid as business plans tend to be. Our core creative idea was to use elements from IKEA design from new collections and to mix it with different strategies and tactics.

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