The design of infographics is one of the most engaging challenges in the creative industry, and we were pleased to take part in this type of project whenever the opportunity arise.

In this case, our task was to create a set of infographics centered on the theme of team building, company activities outside the workplace, and the social dynamics that develop among colleagues during such events.

Our approach focused on designing a series of playful and visually engaging icons representing different aspects of the event. Through these elements, we introduced a humorous perspective on a variety of situations - from sports and outdoor activities to social interactions and entertainment.

Particular attention was given to the development of characters, as we aimed to create distinct personalities for each segment of the infographic. In this presentation, we highlighted the design of the most prominent characters that defined the visual narrative of the project.

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