Project

IKEA “Smartphones for All” Campaign Identity

As part of IKEA’s communication transformation, every employee received a smartphone to simplify daily collaboration. We developed the visual identity for the internal campaign, aiming to spark enthusiasm and ensure a positive reception among coworkers. The concept centered on the smartphone as a friendly character—open, approachable, and aligned with IKEA’s signature tone of voice. Clean, simple illustrations reinforced clarity and warmth throughout the communication materials.

Client:

IKEA

Tasks:

Art Direction, Graphic Design, Illustration, Campaign Identity & Promo Material

Team:

AD&D: Goran Pandža ACC: Filip Marić Modifications & DTP: Milan Maletić

Year:

2017

As part of the communication revolution in IKEA, every employee was given smartphone in order to communicate in a much more simpler way with colleagues.

We had the opportunity to create visual identity for the campaign that introduced the "smarphones for all" campaign with an objective to create a positive response and the excitement from the coworkers.

Our main graphic idea was the smartphone itself as a character, with friendly, open and positive aspects. Illustrations are simple and clean and they communicate the message in IKEA tone of voice.

*Not all the visuals presented here were used in the final communication.

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