Project

IKEA – Living Conditions Infographic Concept

As part of the pitch process, we developed an infographic concept focused on living conditions in Southeast Europe. Our approach was to stay true to IKEA’s recognizable visual language - clean, simple and consistent with their established identity.

Client:

IKEA

Tasks:

Graphic Design, Illustration, Infographic

Team:

AD&D: Goran Pandža ACC: Filip Marić

Year:

2015

As part of the pitch/test process we had a project that included a infographic design about living conditions in Southeast Europe.

Our main creative idea was to keep IKEA identity as much as possible, not to create anything new or different because it would be strange for us to see IKEA communicating something visually inconsistent than what we used to see.

Clean and simple all the way!

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