Project

IKEA Belgrade Store Opening

We designed and produced the visuals and materials for the first IKEA store opening in Serbia. A custom key visual featuring the Belgrade skyline and store illustration guided invitations, press packs, VIP gifts, presentations, and more, with the full creative process managed from concept to production.

Client:

IKEA

Tasks:

Art Direction, Graphic Design, Illustration, Event Visual Identity and Promo Material

Team:

AD&D: Goran Pandža ACC: Filip Marić

Year:

2017

We were honored to design the visuals and materials for the opening of IKEA’s first store in Serbia. Having spent three years learning about the brand and the company, this project felt like the culmination of that experience.

We created the key visual for the opening, featuring the Belgrade skyline and an illustration of the store. Throughout the project, we produced a wide range of materials, including email invitations, confirmations and reminders, Family & Friends invitations, press packs, VIP gifts, presentations, and an infographic showcasing the opening results.

In addition to design and illustration, we managed production and development, ensuring that all elements were executed with consistency and quality.

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