Project

MODS Social Media Illustration Campaign

MODS unites 95 organizations dedicated to children’s rights, wellbeing, and equal opportunities. Our role was to develop compelling stories and visuals for their Facebook audience. Through 36 tailor - made illustrations, the page’s follower base grew by over 40%, with an average reach above 60% - significantly surpassing expectations.

Client:

MODS (Mreza Organizacija za Decu Srbije)

Tasks:

Creative Direction, Copywriting, Illustration for Social Media

Team:

AD&D: Goran Pandža Graphic Design and Illustration: Sonja Kovačević, Irena Malić ACC: Filip Marić Copywriting: Filip Marić

Year:

2014 & 2015

Network of Organizations for Children of Serbia – MODS has been registered in November 2014 andcurrently gathers 95 CSOs, dealing with children and protection of children’s rights.
The mission of MODS is fulfilment of the rights of children in Serbia, improvement of their position and life-quality.

Through its work, network is devoted to the fulfillment of the rights of every child, reduction of children poverty, available high-quality formal and informal education and culture, affordable and quality health protection and healthy environment for children to grow up in and be protected from abuse, neglect, exploitation and violence, adequate and transparent budget planning and spending, establishment and further development of inclusive society.
Our task was to find interesting stories that would be attractive for the followers of the MODS FB page, to create wider reach and also to attract new followers.

Total of 36 illustriations were created, number of followers increased over 40% and the reach was more than 60% average, which is a something that exceeded our expectations.

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