Project

“Don’t Drink and Drive” – CSR Visual Identity & Campaign

Our team developed a distinct campaign identity inspired by motorway markings and accident-site tape, setting a clear visual tone for all communication. We produced an outdoor campaign and an animated TV commercial built around a storyboard portraying a typical night that should never end behind the wheel. Several TVC concepts were proposed, and the campaign proved successful enough to be repeated the following year.

Client:

Apatinska Brewery

Tasks:

Branding, Creative Direction, Graphic Design, Logo Design, Animation, Video, Billboard Campaign, Promo Material and TVC

Team:

AD&D: Goran Pandža ACC: Filip Marić Copywriting: Filip Marić Sound Design: Milos Ivanović Animation Design: Vladan Đurić

Year:

2011

We were commissioned to create visual identity, outdoor campaign and TVC for the annual CSR campaign "Don't drink and drive".

Logotype was inspired by the motorway line paintings as well as the tape that is being used on the accident sites.

After developing the visual identity, the goal was to maintain consistency throughout the campaign and communicate a clear message to the public - one that would both inform and engage.

At the same time, particular attention was given to preserving the distinct identity of the campaign, especially in a context where many similar initiatives exist.

TVC was created as an animation, with the storyboard representing one typical evening, that should not be ended with driving and possible accident. We proposed couple of alternatives. The campaign was repeated the year after.

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