Serbia Film Commission is a non-profit association of professionals and suppliers within the Serbian film industry. The organization implemented a project aimed at promoting the Serbian Danube region as an attractive destination for international film productions, with a focus on strengthening the cultural, tourism, natural, and heritage capacities of Danube municipalities. As part of the promotional campaign, the project sought to raise awareness of the opportunities within this emerging industry. A regional conference brought together representatives from other Danube countries, creating a platform for knowledge exchange and discussion on the sustainable management of the region’s assets—key to positioning the Danube as a long-term film destination. The project was implemented in cooperation with NALED, Cinema City, the City of Smederevo, and the National Tourism Organisation of Serbia. Our studio was commissioned to develop the project’s visual identity and supporting materials. We explored several identity directions; while a solution closer to the organization’s existing logo was ultimately selected, we are proud to present this concept alongside the final identity as a separate project.