The Serbia Film Commission (SFC), a non-profit association of professionals and suppliers in the Serbian film industry, implemented a project to promote the Danube region as an attractive destination for international film productions. The initiative focused on enhancing cultural, tourism, natural, and heritage assets in Danube municipalities, aiming to position Serbia as a film-friendly country.
As part of the campaign, the project sought to raise awareness of opportunities in Serbia’s emerging film industry. To support this, a regional conference was organized with representatives from other Danube countries, creating a platform to exchange ideas, share knowledge, and discuss sustainable management of the Danube’s assets—an essential factor for the region’s long-term growth as a film destination.
The project was carried out in collaboration with NALED (National Alliance for Local Economic Development), Cinema City, the Town of Smederevo, and the National Tourism Organisation of Serbia.
Our studio was invited to create the project’s visual identity and related materials. We developed several concepts, and while one became our favorite, the final logotype selected aligned more closely with the main identity of the Serbia Film Commission.
