Branding was developed for the headquarters of Apatinska Pivara, a leading brewery in the SEE region, located in Belgrade. At the beginning of the year, the company underwent a complete interior and organizational redesign, creating the opportunity to develop the visual concepts from scratch.

The brief focused on incorporating the culture of the owner, Molson Coors, alongside the brewery’s own identity, resulting in a fresh and inspiring environment that avoided an “overbranded” appearance. Meeting rooms were associated with the company’s core brands—Jelen, Nikšićko, Staropramen, and Apatinsko—while hallways, lobbies, and the reception combined elements of both Molson Coors and Apatinska branding. Additional spaces, including brainstorming, VIP, and sales rooms, were each developed with distinct concepts and visual approaches.

A highlight of the reception area was a world map made from beer caps representing different brands, manually installed and enhanced with projection mapping. Selected sketches and draft concepts that did not make the final cut are also presented, offering a glimpse into the creative process behind the project.