Art Direction, Creative Direction, Graphic Design
Client: Museum of Applied Art
Category: Art
Project tasks: Visual Identity
Year: 2015

The thematic exhibition Bags seeks to assemble in a single place the bags from the holdings of the Museum of Applied Art, which have become museum pieces, as well as those privately owned by museum audience, most of which have still retained their original function. At the exhibition, the history bags as fashion and clothing items in Serbia, from the 19th century to the present, was shown through eighty-four selected bags organized in three segments: Bags: The Museum, Bags: Vintage and Modern and Bags: Men’s Corner. The exhibition "Bags" was part of the manifestation “Museums of Serbia, 10 Days from 10 till 10”, during which the admission to the Museum was free.

The first segment of the exhibition, Bags: The Museum, presented thirty-four bags from the holdings of the Museum’s departments of Textile and Costume and Metal and Jewellery. The second segment of the exhibition, titled Bags: Vintage and Modern, relied on temporary acquisitions – loans, collected in a campaign jointly organized by the Museum, the organization Destination Office and the design studio De:Work, and initiated through social networks at the beginning of February 2015 by inviting interested individuals to submit by e-mail photos and information about interesting bags that they wore or kept in their wardrobes but which they were willing to lend for the exhibition. The third segment of the exhibition, Bags: Men’s Corner, seeks to illustrate the development and role of men’s bags in the history of clothing.

We were overwhelmed and grateful for the opportunity to work and participate in this project with an institution that we admire and look up to. Hopefully in the future, our potential professional engagement will be even more fruitful.

AD: Goran Pandža
D: Sonja Kovačević, Irena Malić, Margareta Nedeljković
Organization: Filip Marić
Partners: Destination Office