Beck's T-shirt Design
Art Direction, Graphic Design, Illustration
2013
Client: Beck's
Category: Alcohol & Beverage
Project tasks: T-shirt Design
Year: 2013

It was very challenging for us to create a unique new t-shirt design for Beck's beer. We have worked with the brand before, so we knew the visual guidelines and standards very well and at the same time exactly what the brand "look&feel" is. Since this is a high volume project that includes mass production and distribution, the task was to communicate a unique message to the wide audience, a message that could be easily understood among different target groups within the market. We have designed a wide range of different t-shirts, some more graphic than the others. Finally, the client chose the version that included all the colors of the brand and the sound/party metaphore (the last one).

AD&D: Goran Pandža
Design: Sonja Kovačević
Organization: Filip Marić