Advertising, Art Direction, Copywriting
Client: Autonomous Women Center
Category: NGO
Project tasks: Campaign Proposal (not chosen)
Year: 2013

This was a proposal for an NGO campaign about domestic and gender violence. It was not chosen for the implementation. The main goal of this awareness raising campaign was to inform the general public and decision makers of the regional countries about the content of the Convention, promoting the significance of its ratification and most importantly implementation in the region. We have focused on creating a campaign that was ment to inform the general public of the region and engage them in large numbers to take immediate participation in supporting the above-stated goal by directly addressing decision makers, requiring them to ratify and implement the Convention.

Main Idea & Concept Design: Goran Pandža & Filip Marić
AD&D: Goran Pandža
Design: Sonja Kovačević
Copywriting: Jovana Ilić