Art Direction, Graphic Design, Branding
Client: Čiča Fast Food Restaurant
Category: Food and Restaurants
Project Tasks: Visual Identity
Year: 2010

We were commissioned to create a logotype for fast food store Čiča. It was a completely new logotype, since the company and the brand itself was new on the market. It is important to highlight the translation from serbian language of the "Čiča" brand-name. It means old man, which in Serbia usually means that the old men are wearing the moustaches, therefore the logotype is based on the illustration of the moustache. Work has been published in book that covers restaurant identities by a Chinese publisher.