Beck's @ Mikser Festival
Art Direction, Exhibition Design, Graphic Design
2011
Client: Apatinska Brewery
Category: Alcohol & Beverage
Project tasks: Stand Design, Print and Web campaign
Year: 2011

Well respected brand - Beck’s called us to create a unique open air stand for their promotion at the Mikser Festival. Mikser is young creative festival, and it was important to connect the brand and its’ consumers with the festival audience. We decided to design a space that was open but visually divided with “nests” that were created from metal and than painted in the colors of the brand. For the standing/sitting part of the stand we used wood (also painted in black), and black and red furniture elements. It was very popular stand that year and it was used once again in the Cinema City festival in Novi Sad.